Samantha
Karasinski

Drive creative direction for integrated campaigns from initial strategy and concept development through execution, leading social-first initiatives, 360 campaigns, product launches, and seasonal tentpole activations. Oversee end-to-end creative production across creator and influencer content, photo and video shoots, and multi-channel brand experiences. Serve as a senior creative lead, guiding visual storytelling, establishing cohesive brand direction, and ensuring creative excellence across all touchpoints. Partner closely with clients and internal teams to align strategic objectives, lead collaboration, and deliver impactful, culturally relevant work.

Clients: Ulta Beauty

Led the end-to-end production of 200+ assets per month, guiding creative from initial strategy and concepting through to execution with a social-first perspective. Work spanned the development of creator and influencer content, as well as overseeing photo and video productions. Served as the lead art creative across a wide range of initiatives - including monthly social calendars, new product launches, seasonal tentpoles, and campaigns. Collaborated closely with internal teams, clients, and agency partners to align on creative direction, ensure cohesive brand storytelling, and deliver high-impact visual content.

Clients: Ulta Beauty

Leading innovative creative projects across digital media, social-first concepts, out-of-home campaigns, and comprehensive 360 marketing efforts. Managing diverse projects from start to finish, while nurturing client relationships and ensuring high-quality deliverables. Contributing to Integrated Agency Team (IAT) interactions and facilitating effective collaboration between agencies and brand teams. Proven ability to balance creative vision with strategic objectives.

Clients included: Sargento, Chevron, Regions, MAA, T-Mobile, Burger King, 7-Eleven, Subway, Illinois Lottery.

Spearheaded end-to-end creative initiatives, including social media, experiential activations, logo/brand identity design, and 360 campaigns. Managed diverse projects, from video/photo production to visual identity system development, while maintaining strong client relations. Additionally, played a pivotal role in team learning as part of the AI taskforce, mentoring junior creatives, and contributing expertise to celebrity campaigns.

Clients included: GODIVA, Waterloo, Allergan (Including SkinMedica, Coolsculpting, Botox, Juvederm, etc.), Dos Equis, Core, Bai, Sour Jacks,

Led creative executions catering to new business ventures and client needs, overseeing diverse platforms such as print, digital, social, video, and animation. I led the execution and post-production of several photo and video productions for renowned brands, while ensuring high-quality deliverables across multiple campaigns and initiatives.

Clients Included: GODIVA, Waterloo, Hyland's, Differin, Cetaphil, Allergan (Including SkinMedica, Coolsculpting, Botox, Juvederm), Dos Equis

Led creative on several social accounts, as well as contributing to executions for print, digital, social, video, and animated assets.

Clients Included: GODIVA, Differin, Cetaphil, Jergens, Botox, Mentor, Proactiv, Tarsus, Albireo, Ellacor, Waterloo, Sun Maid and NatureMade

Managed the Marketing team, overseeing the creation of diverse assets, including social media content, print materials, event collateral, motion graphics, and videos. Planned and executed events such as the Semi Formal and Commencement, managed all social platforms including the organization’s website, and established a new visual identity + branding system. Additionally, coordinated with clubs, organizations, and external vendors, engaged in public speaking and event hosting.