Giftmas served as Ulta Beauty’s marquee holiday campaign, built around a playful concept to Ulta-fy the "12 Days of Christmas". This approach transformed the classic song into a celebration of gifting, positioning Ulta as the ultimate stop for holiday shopping and reinforcing the message that “holiday happens here.” Featuring an all-star cast including Kylie Jenner, Paris Hilton, Khloé Kardashian, Ms. Tina Knowles, and more, the campaign delivered a cultural moment anchored in bold personality and festive fun. Visually, the Ulta holiday world came to life through intentional propping, a vibrant seasonal color palette, and cohesive wardrobe styling. Signature touches, like the iconic orange Ulta holiday train, became standout symbols of the Ulta holiday world. The resulting hero spot drove shoppers to Ulta, while social content captured on set extended the campaign across every platform.
