Ulta Holiday

Ulta Beauty’s 2026 holiday campaign brings back the fan-favorite Mrs. Claus, building on her popularity from the previous year and expanding her role in a new holiday world centered around the concept “The Magic Starts With You.” Set inside Mrs. Claus’s Ulta workshop, the campaign reimagines her as the ultimate holiday gifting expert, partnering with Ulta Beauty and its network of brand founder experts, including Selena Gomez and Tate McRae, to help shoppers find the perfect gifts for every person, personality, and niche holiday moment. From thoughtful gifts for others to self-gifting, the campaign positions Ulta as the place where holiday magic begins. Through playful storytelling Mrs. Claus’s personality comes to life beyond the hero campaign through social content, influencer partnerships, and experiential activations, extending the holiday world across platforms and creating meaningful ways for consumers to engage with the magic of the season.