Rebel Girl Summer

Rebel Girl Summer brought Ulta Beauty’s bold approach to self-expression to life through a celebration of beauty without limits. Centered around the idea of turning beauty looks up to the max, the campaign showcased a diverse range of consumers, personalities, and settings, highlighting how Ulta fits into every kind of summer moments,from poolside to music festivals. Through vibrant visuals, playful styling, and expressive beauty looks, the campaign encouraged consumers to embrace their individuality and make every look their own. The hero video content brought this summer world to life through dynamic storytelling, while a suite of socially native assets extended the campaign across platforms, meeting audiences wherever their summer took them.